Sarfraz Ali - Vice President & General Manager, EMEA

Working with Beth over the past five years has been transformational.

Through her executive coaching, I’ve grown from Senior Director to Vice President to General Manager of Smartsheet’s EMEA business.

Beth has been instrumental in helping me deliver multiple keynotes with confidence and impact, including at Smartsheet’s inaugural customer conference outside the US, addressing an audience of over 400 customers.

Her guidance was crucial as I navigated the EMEA team through organisational transformation, economic instability, complex restructures, and a Public-Private transition. Throughout these challenges, we not only maintained morale but also exceeded our KPIs.

For any senior leader seeking clear strategy, authentic leadership presence, and performance under pressure, Beth is the coach you want in your corner.