The WellCrowd: Why Wellbeing Fatigue Is Rising, and What Leaders Can Do About It

Wellbeing has become a priority for many organisations, yet employees are quietly burning out on the very initiatives designed to support them. The rise of wellbeing fatigue is real. Teams are overwhelmed by endless programmes, disconnected perks, and quick fixes that fail to address the root causes of stress.

My latest article for The Well Crowd explores why traditional wellbeing efforts are losing their impact and what actually works when leaders want to create environments where people can genuinely thrive.

The research is clear. Sustainable wellbeing is not created through sporadic activities or once-a-year campaigns. It comes from consistent behaviours, leadership role-modelling, and designing workplaces that reduce friction rather than add to it. Employees are craving meaningful change, not more noise.

The article highlights three shifts that make the biggest difference:
• Building wellbeing into everyday workflows
• Focusing on psychological safety, clarity, and manageable workload
• Helping teams develop the capability to recover, reset, and maintain resilience long term

These are not perks, they are foundations. The organisations that do this well understand that wellbeing is a strategic advantage, not an HR add-on.

You can read the full piece here.

This is an important conversation for leaders who want to support their people in a way that is honest, practical, and genuinely sustainable.